Answer:
Celebrity endorsement
Step-by-step explanation:
Celebrity endorsement can be defined as a technique used in campaigns related to marketing and various issues, when the goal is to achieve influence.
In the case of the above question, for example, the young person was influenced by an influential personality to achieve better grades at school, this is because there is certainly identification of young people with the athlete chosen to star in the campaign, which conveys credibility, influence and satisfaction of the potential audience, which means that the objective is achieved.