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In advertising research, _____________ measures the effectiveness of advertising messages by showing them to consumers. a. recall testing b. forced exposure c. recognition testing d. copy testing
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In advertising research, _____________ measures the effectiveness of advertising messages by showing them to consumers.

a. recall testing

b. forced exposure

c. recognition testing

d. copy testing

User Todor Todorov
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D. Copy testing

This measures the effectiveness of an ad based on customer responses, feedback, and behavior.

User Ieuan Stanley
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