In advertising research, _____________ measures the effectiveness of advertising messages by showing them to consumers. a. recall testing b. forced exposure c. recognition testing d. copy testing

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asked Sep 2, 2020 83.9k views

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In advertising research, _____________ measures the effectiveness of advertising messages by showing them to consumers.

a. recall testing

b. forced exposure

c. recognition testing

d. copy testing

Business
high-school

Todor Todorov asked

by Todor Todorov

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D. Copy testing

This measures the effectiveness of an ad based on customer responses, feedback, and behavior.

Ieuan Stanley answered Sep 6, 2020

by Ieuan Stanley

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