Question

You can go to your nearest hallmark card store and buy a birthday greeting card for a friend and pay $4.50. or you can buy a hallmark card from its new $0.99 line of greeting cards, made with lesser-quality materials but just as sentimental, sold at barnes & noble bookstores. this is an example of

Answer 1

This is an example of a Tiffany/Walmart strategy. A Tiffany-Walmart Strategy is where companies used different variations of the same idea by having low-end and high-end products. These products are manufactured by the same companies but appeal to different consumers based on price point. By having different price points for a product most consumers want, they are able to service more people.