Question

Edwina went to the supermarket to buy pasta and juice, and while she was in the checkout line, she also threw some breath mints and a greeting card into her shopping cart. Which two products were impulse purchases? A. The breath mints and greeting card B. The breath mints and juice C. The pasta and juice D. The pasta and greeting card

Answer 1

A. Breath mints and greeting card

Answer 2

The answer is A. The breath mints and the greeting card were the impulse purchases.

An impulse purchase can be defined as an unplanned decision that the consumer makes to buy something, this decision is made just before the purchase. Edwina had gone to the supermarket planning only on buying pasta and juice, these purchases were planned, however, as she was about to pay she added two more items that were not part of her initial plan, these were the impulse purchases.