Characteristics of evaluation do not include : C. using techniques that measure results against established objectives.
In a research study the base are the objectives. Due to, this are the goals for your work. So, when you are evaluating something, you could never use a technique that meause the results against the stablished objectives. It is a nonsense way of evaluate.
Also, you should choose a correct method of evaluation in line to the objetive of your evaluation. Everything should be based on your objetives.
This question was answered base on "Principles for the evaluation of research " from Ghent University.