Answer:
What happens with a cross-cultural risk?
Step-by-step explanation:
If you were to attract management of an international business, encompassing the cultural variety of the country may or may not bring success. Managers involved in businesses that are international will have to become more sensitive to the challenges originating from the social and ethnic landscape of the countries they work in.
I think you should research a real-world example of a company that received backlash or risk due to attempting to or becoming a cross-cultural company.