Answer:
A. an exciting new way of doing something.
Step-by-step explanation:
Innovation means a better, faster, and cost-friendly way of performing tasks. Innovation does not have to be a brand new product or service but also a significant improvement in the present situation. New and high utility products are emerging in the market every day due to innovation
Being innovative is one of the traits of entrepreneurs. They must think of new and better ways of solving customer problems. Competition in business makes firms to be innovative and develop unique and existing ways of reaching out and winning customers.