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What is an advantage that a sales force consisting of local nationals is likely to have over a sales force of expatriates

1 Answer

4 votes

Answer:

Knowledge of customers

Step-by-step explanation:

In simple words, the main advantage of having local individuals in sales force is their knowledge of the culture that the foreigners do not possess. This gives them an upper hand of knowing the needs and wants of the customers. A local individuals knows what new product or modifications to an existing products can lead to better sales in a country.

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