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A provider of oil for home heating systems is offering $100 off its first delivery to new customers. This is an example of which sales promotion tactic?

a. Contest
b. Free gift with purchase
c. Bonuses
d. Push money

User Unifreak
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1 Answer

6 votes

Answer:

b. Free gift with purchase

Step-by-step explanation:

The promotion tactic that the provider is trying to use is a Free gift with purchase. This is because by making your first every purchase the company is basically gifting you a certain amount of money through a discount of your purchasing total. Companies tend to do this in order to attract customers through the enticement of free money or products/gifts. They are able to do this because a single purchase will make them more profit than they are wasting on the gift and can lead to recurring customers.

User Ogirginc
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