Answer:
Printed ads go hand in hand with newspaper advertising because they usually consist of impactful graphical representations of the service or product that is being announced, and they tend to take a significant space of the newspaper page where they are printed.
In fact, printed ads have been the most important financing source for newspapers, until very recently when printed newspapers have been going out of circulation due to low readership, and newspapers companies have been relying more on online advertising and user subscriptions.