As the Chief Marketing Office (CMO) for a $100 million product company you need to lead the development of marketing plan for the company for the upcoming fiscal year. Required: a. What are the key success

As the Chief Marketing Office (CMO) for a $100 million product company you need to lead the development of marketing plan for the company for the upcoming fiscal year.

Required:
a. What are the key success factors for the marketing plan process for the company?
b. Briefly describe the key elements of a strategic marketing plan.

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