Question

Differentiation means that:_________

a. the firm should aim its efforts at a target market that is different from a target market that a competitor would find attractive.
b. a firm's marketing mix is distinct from and better than what is available from a competitor.
c. a firm uses its resources in a different way than competitors use their resources.
d. a firm should screen out opportunities using different criteria than those used by other firms.
e. when a firm's marketing strategy is not going well it should change to a different set of operational decisions.

Answer 1

B. a firm's marketing mix is distinct from and better than what is available from a competitor.

Step-by-step explanation:

In marketing, since tine immemorial, this is a terminology used in brining to a table the qualities that distinguishes a sales agent from the crowd or fellow competitors. Also in many cases, it is percieved as a strategy which can be used in a product development, making it unique for the prospective buyers or the whole or target market. Here, these art of uniqueness of the product will aid a better look towards the buyers, even though competition makes it a hard task towards it. Even though strive for balance to be the best is totally welcomed.