Final answer:
The manager uses Management by Objectives (MBO) to minimize customer hold times on a state hotline. Through setting a goal, creating an action plan, reviewing progress, and appraising performance, the manager seeks to keep hold times under 90 seconds and successfully reduce average wait times during the busy season.
Step-by-step explanation:
The concept of Management by Objectives (MBO) involves setting specific goals, developing action plans to achieve those goals, reviewing progress, and appraising performance after implementation. In the scenario provided, the manager implements MBO to address the problem of long wait times for a state hotline. The goals are set to minimize customer hold times, action plans are created by hiring and training contingent workers, progress is monitored by reviewing call center data, and performance is appraised by analyzing seasonal average hold times and the percentage of calls exceeding the set limit.
Management by Objectives Step Activity Setting a Goal
To minimize hold times to under 90 seconds, the manager sets a clear goal based on data regarding customer hang-ups (Step B). Developing an action plan includes hiring contingent workers to achieve this goal before the peak season (Step A). Reviewing progress means checking on April 1 and June 30 to ensure the training of workers and the effectiveness of the plan (Step C). Finally, appraising performance is done by assessing the overall success of the plan after the summer construction season, based on the average hold times and percentages of calls put on hold (Step D).