Answer:
10. • Design guidelines includes :-,
1. locating the high-draw items around the periphery of the store
2. using prominent locations for high-impulse and high-margin items
3. distributing what are known in the trade as "power items" to both sides of an aisle, and dispersing them to increase the viewing of other items
4. using end aisle locations because they have a very high exposure rate
5. conveying the image of the store by careful selection in the positioning of the lead-off department (Retail layout, moderate)