Answer:
The correct answer is the option B: Sales promotion.
Step-by-step explanation:
To begin with, in the field of marketing there are a lot of different elements that can be used in order to achieve the established goals that the campaign is looking for. In the options of the questions are presented most of those tools that are available for the managers to choose and use. In this case, where the situation establishes a discount obtained by a coupon regarding a determine product that is in the local supermarket then the promotional element that is being used to influenced in the person is the sales promotion. That marketing element characterises itself for having the purpose to increase the short term demand of the consumers that are in the moment being influenced by the promotion itself. Moreover, it uses both media and non media marketing communications in order to stimulate that demand.