10.9k views
5 votes
Business policy of Lydia Pinkham


1 Answer

1 vote

Answer:

Lydia Pinkham's business policy

Continued heavy advertising, supported with free advice, was Lydia Pinkham's business policy.

Step-by-step explanation:

Lydia E. Pinkham was an American businesswoman. She innovated a homemade remedy for women ills, which she called "Vegetable Compound." The vegetable compound was a mixture of some herbs and alcohol, which debuted in 1875. To make her home remedy commercially famous and profitable, she deployed heavy and continued advertising using varied media, offering free medical advice in the process. So advertising was her main business policy or tool for efficient business operation. It guided her business transactions and helped her to achieve business success.

User JiNexus
by
5.8k points