Final answer:
BMR plc's decision to set an environmental objective is prudent because it aligns with increasing consumer demand for ethical and sustainable business practices, can lead to additional revenue and operational efficiencies, and helps to mitigate potential legal and reputational risks associated with environmental damage.
Step-by-step explanation:
Setting an environmental objective is a sensible thing for BMR plc to do for several reasons. Firstly, it aligns with public sentiment that increasingly favors ethical business practices and environmental sustainability. The demolition industry has faced criticism for environmental damage and unsafe practices, and by focusing on environmentally friendly operations BMR plc can differentiate itself from competitors and potentially attract customers who prioritize sustainability.
Secondly, it may lead to operational efficiencies through recycling and reusing building materials, which can also create an additional revenue stream. Lastly, adopting ethical practices could minimize the risk of fines or legal action from environmental infractions and improve the company's public image. By being proactive in this area, BMR plc is likely to build long-term goodwill with stakeholders and the community at large, which is valuable for sustainable business growth.