Question

What is the purpose of a clickbait on social media?

Clickbaits are used to create an online business that sells homemade products.
Clickbaits are used to share fictitious stories that haven't been published yet.
Clickbaits are used to help you locate people and build your network.
Clickbaits are used to persuade you to buy a product.

Answer 1

Clickbait is a text or a thumbnail link that is designed to attract attention and to entice users to follow that link and read, view, or listen to the linked piece of online content, being typically deceptive, sensationalized, or otherwise misleading.