Question

10. The processes of collecting, analyzing, and reporting market research information make up a

O A. marketing information system.
O B. market segmentation.
O C. competitive analysis.
O D. mass market

Answer 1

O A. marketing information system

Step-by-step explanation:

Marketing research is the gathering, analyzing, and interpreting information about a product, a service, or a market for a product to be offered for sale. A marketing information system is a computerized way of collecting and organizing market research data. It is a formal and digital method of assembling and analyzing information regarding specific issues related to the marketing of goods and services.