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2 votes
Why is it called Chick-Fil-A when a Fil-A (filet) is normally cooked with beef???

User Jakko
by
8.2k points

2 Answers

1 vote
It is a cleaver marketing strategy. One of Chick-Fil-A’s missions is to encourage people to eat chicken instead of meat, so a funny twist they thought they should include is a name spin. Like you have stated, a Filet is normally a steak, but Chick-Fil-A spiced it up a little bit and changed the context behind it to fit their brand of boneless chicken :)
User Shadyar
by
8.1k points
2 votes
Because most of their food consists of chicken? They barely have any beef on their menu
User Aikhs
by
7.9k points
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