Question

In the context of choosing an appropriate advertising media, at present the brands that cater to the older generations are not so quick to adopt social practices. Which of the following is most likely to be the reason behind this trend?

Answer 1

The reason for this is that older generations themselves aren't always quick to take up new social practices like younger generations, so using examples of trends in society may not be relevant to them and may make the company advertising come across as immature or not targeted towards their particular age group.

Answer 2

Social media is a very good way of protesting because many many people go on social media sites and they can join in and instead of being abused by other people outside you can easily make a protest on video or a website.