Final answer:
Be cautious of claims, especially from the manufacturer, when making an important purchase.
Step-by-step explanation:
When making an important purchase, be wary of claims especially if they come directly from the manufacturer. Claims can be exaggerated or ambiguous, even though they may not be actually false. The Federal Trade Commission checks factual claims about a product's performance, but language and images that are exaggerated or ambiguous are allowed in advertising. It is important for buyers to exercise caution and research thoroughly before making a purchase.