Question

Many people know the brand name BMW when thinking about automobile choices. This, or any, widely recognized brand name is a source of:________

a. A cost competitive advantage
b. Market augmentation
c. A product/service differentiation competitive advantage
d. A niche competitive advantage

Answer 1

c. A niche competitive advantage

Step-by-step explanation:

Note, the term niche is often synonymous with the term target market In other words, any widely recognized brand name like BMW has a niche competitive advantage, like been a luxury car, etc.

By niche, we mean when people think about a BMW they remember it's for the high-class persons, who fancy luxury cars, and there is this competitive advantage that arises as people long to get this high-class product.