Question

Why is it important to establish a theme and message to use across all

promotional activities?
A. Using the same theme and message in each promotional piece
means that your overall campaign will be effective.
OB. Using the same theme and message across all promotional
activities means that you don't have to come up with a
coordinated goal.
OC. By repeating the same basic thrust of your message in each
promotional piece, consumers will identify you with that message.
W
D. By sticking with one theme for all promotional activities, you
ensure that you reach your target audience.

Answer 1

Answer: C

Step-by-step explanation:

By repeating the same basic thrust of your message in each

promotional piece, consumers will identify you with that message.