Answer: Because social media has become one of the easiest ways to express your voice and reach out.
Explanation: Today's world is largely mediated by technology and within these are social networks. Much of the world population has a social network which it uses to inform itself and inform. Social media empowers people to speak out and reach a large audience.
Every entity has social networks since it allows them to be connected with the world and know what is happening. When there is a controversial issue in the public arena, social networks are one of the first media to speak out and bring people together to fight for the cause. When the government perceives through social media how public opinion is, this allows it to know what kind of decision it should make.