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Assume you are part of the systems development team at a medium-sized organization. The database will enable sales reps to have more control over their customer information including up to date information on purchases, backorders, returns, and invoices. As a result of the system the company will be able to assign accounts to sales reps based on their expertise, the proximity to their other accounts, and experience level in the company. Commissions will also vary based on the types of products and services sold and the reps will be able to see special promotional programs in their regions. Part 1: you have just completed the database design portion of the systems design phase, and the project sponsor would like a status update. Assuming the project sponsor is a VP in the marketing department, with only a high-level understanding of technical subjects, how would you go about presenting the database design you have just completed? Part 2: how would your presentation approach change if the project sponsor were the manager of the database team?

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2. Presenting to a non-technical manager should be much more high-level, with few if any technical details. The focus should be on how the database design will benefit the business (for example, with faster report generation). Presenting to a technical manager would be focused much more on the technical aspects of the database, with less of a focus on the business benefits of the design.
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