Answer:
Today, the advancement of technology offers media professionals a wide range of possibilities to develop their communication process: be it through images, videos, sounds and other digital tools, it seeks to incite the viewer, to captivate and generate a larger audience.
Thus, presenters make use of these tools, within which audio, as a direct inciter of the sense of hearing, seeks to generate sounds (be it ambient sounds, background or foreground music, for example) that generate the necessary attraction to captivate the audience.