Register
. In 2000, KFC® and A&W® restaurants successfully merged because each had a strong signature product: KFC’s fried chicken and A&W’s root beer floats. Branding strategy used:
165k views
5 votes
. In 2000, KFC® and A&W® restaurants successfully merged because each had a strong

signature product: KFC’s fried chicken and A&W’s root beer floats.

Branding strategy used:

User AntonyMN
by
8.0k points

1 Answer

3 votes

Answer:

Co-branding/Multi-branding

Step-by-step explanation:

Multi-branding

Co-branding is a form of branding that connects companies together. Essentially, co-branding is a marketing partnership between two or more businesses.

User NM Naufaldo
by
8.1k points
Ask a Question
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.

9.4m questions

12.1m answers

Other Questions

Who was Adam Smith ? Anybody?
In what way did the GI Bill contribute to the growth of professional and white-collar jobs ? A.by providing US laborers with new job-training programs B.by giving US veterans assistance to purchase a new
What is meant by data mining ?
You sell popcorn during your schools football games. Knowing that the people usually buy more when the price is lower, how would you price your popcorn after halftime?
The government has decided that the free market price of cheese is too low. Farmers complain that the price floor has reduced their total revenue.Is this possible? Explain
Link Copied!