Question

Supple SkinCare Inc. is spending significant money educating customers on the value of its mineral-based skincare line as it moves into several new international markets. The money to educate customers is a form of:_______.

a. licensing fees.
b. political costs.
c. opportunity costs.
d. pioneering costs.
e. first-mover advantages.

Answer 1

D)pioneering costs

Step-by-step explanation:

From the question, we are informed about Supple SkinCare Inc. who is spending significant money educating customers on the value of its mineral-based skincare line as it moves into several new international markets. In this case, the money to educate customers is a form of pioneering costs.

Pioneering costs can be regarded as those expenses that is spent by a firm inorder to familiarize with the rule of game in a situation whereby the foreign business system the firm found herself is quit difference from home market. This cost could come in term of of devoting time and spending significant money to educate customers about their products and so on.