Question

Customer groups represent different segments if: ___________.a. Their needs require different products/services or different prices. b. Other elements of the canvas need to change in order to reach them. c. They can be categorized into different groups. d. Distinctions only matter if tailoring parts of the business to reach some customers makes it more difficult to reach other customers.

Answer 1

a. Their needs require different products/services or different prices

Step-by-step explanation:

A customer segment is a term in business that is used to describe a group of consumers with identical or related needs, behaviors, or other characteristics. For example Mass Market, Niche Market, etc.

However, customer groups represent separate segments based on the following:

1. their needs mandate and justify a distinct offer

2. they are sold through various distribution means.

3. they need different types of connection or arrangement.

4. they are ready to pay for various items of the offer