Answer:
The fundamental difference in marketing services referred to here is the tangibility of product vs the intangiblity of service.
Step-by-step explanation:
There are two broad categories of marketing:
- Product Marketing
- Service Marketing
The big difference between the two is that the former is tangible whilst the latter is not.
The intangibility of service makes it harder (but not impossible) for the marketer to find a tangible element to which the consumer can connect to the brand.
Intangibility also means that (unlike a tangible product) it will be difficult for a consumer to return a service like that which has been rendered by AI. What any businesses do when a customer is not satisfied with a service is to do a refund. However, in a product scenario, the loss for a product returned is less than that of a refund for service because a defective product can always be fixed.
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