Answer:
% unit contribution margin= 33.95% drop
Step-by-step explanation:
Giving the following information:
Selling price= $3.92
Unitary variable cost= $1.21
New selling price= $3
First, we need to calculate both unitary contribution margin:
Current contribution margin= 3.92 - 1.21= $2.71
New contribution margin= 3 - 1.21= $1.79
Now, the percentage change:
% unit contribution margin= [ 1- (1.79/2.71)]*100
% unit contribution margin= 33.95%