Answer: To understand how businesses need money and how they can sustain themselves for a period of time to fund bills and still operate
Step-by-step explanation:
Understanding the relationship between cash conversation cycle and contemporary business executive aims at knowing the business needs funds to operate and building strategic alliances, make money and propose ideas that will sustain and elevate it's strength for some time. Money is vital in running business operations, as organizations will foot bills and do some expenditure and sought out ways to earn more business.