Question

A__________is a customer benefit package (CBP) feature that departs from the standard CBP and is normally location specific or firm specific.

a. bottleneck
b. peripheral product
c. core product
d. variant

Answer 1

d. variant

Step-by-step explanation:

A variant signifies a set of attributes that is specific to the firm or location in which the firm operates.

For example, a restaurant chain operating for years that decide to entertain its guest with a live band in its new has just added a new variant to its customer benefit package.