Question

Imagine you are the owner of Amazon company and you want to change the color orange and black that are on the logo to two different colors what will they be then explain (in detail) how or why the brands new logo colors are representative of the message the brand wants to tell its consumers using color psychology within their logo.

Answer 1

The two colors I would choose would be black and brown because the message I want to send is variety and unity. In history black and brown people (Africans,natives,Hispanics,islanders) are known to be fighting side by side which conveys unity, and I say variety because black and brown people are such a diverse diaspora. Think of the Caribbean, pacific, Africa, Latin America areas. So my message is “Variety and unity. Black and brown stick together”