What role should foreign expansion play in Starbucks' strategy?

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asked Oct 22, 2023 152k views

2 Answers

Selkie · Answer 1 · 2023-10-25T18:59:38+0000

Answer:

Foreign expansion will ensure that global expansions don't dilute their culture, meaning they can lead the company similar to how a small-business is lead.

Sbat · Answer 2 · 2023-10-29T13:05:47+0000

Answer:

There are three roles that should come into play: Subsidiaries, joint ventures, and licensing. The main role that should be used is joint ventures.

What role should foreign expansion play in Starbucks' strategy?

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