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What role should foreign expansion play in Starbucks' strategy?
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What role should foreign expansion play in Starbucks' strategy?

User Thea Choem
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8 votes

Answer:

Foreign expansion will ensure that global expansions don't dilute their culture, meaning they can lead the company similar to how a small-business is lead.

User Selkie
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1 vote

Answer:

There are three roles that should come into play: Subsidiaries, joint ventures, and licensing. The main role that should be used is joint ventures.

User Sbat
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3.6k points
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