Question

Identify the type of advertising based on the given scenario.

A soft drink manufacturing company is trying to venture into the Middle-Eastern market. They are conducting market research with regard to their target customers and their preferences. They have to be mindful of the mindset and beliefs of the people to penetrate the market.

When advertising they have to employ the

advertising tool

Answer 1

Answer: Cross-cultural advertising requires advertisers to consider different elements of demographics and culture. Marketers need to address cultural aspects and modify advertisements for various target customers. Advertising that emphasizes individuality and personal success is likely to receive a negative response in countries where the culture values teamwork over individual success. Likewise, businesses should avoid portrayals of rebellious behavior in hierarchical societies. Marketers must also learn about social and cultural taboos in order to avoid conflicts with religious or social sentiments. For example, McDonald’s retail outlets in Pakistan assure customers that they serve pork-free items because pork consumption is forbidden in Islam, a major religion in Pakistan.

Step-by-step explanation:

:D

Answer 2

Direct marketing

Step-by-step explanation:

In simple words, Direct marketing can be defined as a means to convey an bid, through which companies communicate individually with a pre - specified client and provide a specific answer process. This method is also regarded, by professionals, as direct reaction advertising.

Thus, from the above we can conclude that the the company should employee direct marketing tools.