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While the present wealth of customers in a national market is an important factor, the firm must also consider living standards and _______________________.

User Ewert
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Answer:

Economic Growth

Step-by-step explanation:

In a national market, part of the risk of entering into said market is the economic growth of the nation. A low growth rate has a higher risk.

User Koenyn
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The answer is:

Economic growth
User Ignas
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