Answer:
It adopted a price skimming method wherein it reduced the prices of cameras compared to rivals with a promise of equal quality.
Step-by-step explanation:
A company that makes CCTV cameras wants to enter new and existing markets. It has set up a strategy of aggressive marketing by active programs and expanding market
size. It adopted a price skimming method wherein it reduced the prices of cameras compared to rivals with a promise of equal quality. It recently sponsored a famous
award show to secure consumer reach. It also won a contract with a security solution agency, which saw the company advertise discounts on CCTV cameras in a trade
journal. It differentiated its product from its rivals with its compact size. It also advertised its product on TV commercials and highway billboards, thus increasing
frequency of reach.