Why is communication important?
The ability to communicate effectively is arguably the most important life skill of all. Ensuring that your message is clear and concise will go a long way in helping others understand your point of view. Improving your communication skills will also result in guiding others to express their needs and concern. This creates a feeling of mutual understanding and builds trust amongst your co-workers, friends and family which will lead to a happier more fulfilled life.
Communication is the act of transferring an idea that has formed in your mind through a medium (voice, books, magazines, etc.) in order to form that idea in the listener’s mind.
How can I apply this?
Finding the balance between effective and efficient communication
Most speakers tend to lean towards either effective communication or efficient communication. The trick is to find the balance between the two. Effective communication means the speaker is focusing on ensuring the listener fully understanding the message he is trying to deliver. Efficient communication means the speaker is trying to convey the message in the shortest time frame possible.