Question

When Tina finds out that Kraft cheese is not available, she buys another brand of cheese, which she hasn't purchased before. As cheese isn't the most important item on her list, she spends very little time picking an alternate brand of cheese. This is an example of .

Answer 1

Answer: limited problem solving

Step-by-step explanation:

A limited problem-solving decision occurs when consumers make a purchase decision by just using a simple decision rule rather than searching rigorously for some particular informations regarding the product that they want to buy.

This is the technique used by Tina as she she spends very little time picking an alternate brand of cheese rather than searching rigorously for an alternative.