Answer:
Packaging.
Step-by-step explanation:
Packaging can be defined as a the process of adding or enclosing a wrapping material around a finished product in order to uniquely contain, describe, identify, protect, attract and promote the products in the marketplace.
In marketing, packaging plays a very significant role in the determination of the success of a product in the marketplace and as such should be done professionally and properly by including the necessary information and styles to attract potential customers or buyers.
Hence, attracting attention, describing contents, explaining benefits and identifying the uses of a product are all functions of packaging.