Answer:
listen to the customer carefully.
Step-by-step explanation:
From the question, we are informed that Floor Magic has plans to develop a new carpet cleaner and It wants to reduce risks in the development of its new product. In order to help Floor Magic reduce the risk of new-product failure, the company should listen to the customer carefully.
Production process is incomplete until it get down to the consumer, which are the "customers", when a particular product is welcomed and meet the needs of the consumer then there will be more demands by such consumer hence increase in supply by the firm. Which means when the company know what actually the consumer want after carefully listen to them through research, it will reduce the risk of new-product failure. Therefore, feedback is expected from the consumer by the company to avoid failure.