Full Question:
A U.S. business sells milk to consumers in France. Which situation would
most likely cause demand for milk to decline in France?
A. A popular French nutrition author claims that milk is bad for
people's health.
B. French consumers expect the price for milk to increase in the
future.
C. Cheese and other products made from milk become more popular
in France
D. The French population grows steadily due to years of economic
prosperity.
Answer:
A. A popular French nutrition author claims that milk is bad for
people's health.
Step-by-step explanation:
There is a concept that advertisers often use to market their product called celebrity branding. They use the fame and influence of a certain individuals in order to promote a certain product.
This fame and influence could also be used to create the opposite effect.
When A popular French nutrition authors tell the public that a certain milk is bad for health, there will be a lot of people who will believe him/her because they consider that person as an authority in the field of nutrition.
This will create many negative perceptions for milk product in the market and lead to a decline in demand for milk.