Answer: The population is 523 and the sample is 112.
Explanation:
In statistical parlance, a population is referred to as all the entire individuals or subject which makes up a certain group of interest. In the scenario above, the group of interest refers to the consumers who buys the vitamin brand each month. Hence, the population encompasses all the buyers for for a particular month which sums up to 523 customers.
The sample is a subset culled from the population. It refers to a smaller group of individuals or subject which are chosen by a sampling method from the entire population. In the scenario above, the number of randomly selected consumers who were sent surveys are the sample. The fact that not all those who were sent surveys responded does not change the fact that they were randomly selected from the larger population pool and will hence be considered to be a part of the sample.Hence the sample is 112.