Final answer:
All the provided options, free samples, coupons, and in-store tastings, are considered product marketing strategies. These tactics are designed to promote a product, incentivize purchases, and potentially increase brand loyalty.
Step-by-step explanation:
The strategy considered product marketing encompasses a variety of tactics that are used to promote a product directly to the consumers. The options provided in the question are all examples of strategies used in product marketing to boost sales and attract customers. These tactics not only provide an immediate incentive for purchase but also allow potential customers to experience the product first-hand, which can lead to increased customer loyalty and word-of-mouth promotion. Therefore, the correct answer is all of the above, which includes:
- Free samples: giving a sample of the product to consumers for free, allowing them to try before they buy.
- Coupons: offering a discount or another type of savings to entice consumers to purchase.
- In-store tastings: allowing consumers to taste a food or beverage product in a retail setting to encourage immediate purchase.