Answer:
logos, an appeal based on logic and reason
Step-by-step explanation:
Ethos, pathos and logos are the types of rhetorical appeals that the speaker or the writer uses to build the argument. These arguments are the means by which the audience is engaged and the motive is achieved.
Logos is used by the author when they uses logic and reason to build the argument. The writer provides logical information that helps the audience get engaged and be informative at the same time.
In the given sentence, the speaker is using logos to appeal the audience. The speaker has provided the problem of low percentage and she has also provided the reason behind the issue.