Question

A family-owned used bookstore across the street from a major university campus wants to identify the various segments in its market. What approaches might the store owner use to segment this market

Answer 1

Answer: Market segmentation

Step-by-step explanation:

Here, the owner has segmented the customers on the basis of the existing and potential ones into sub-groups. This grouping and segmentation can help the owner to identify the customers better. This can help in understanding the shared characteristics and choices of customers better. This can further help in making profit on selling of books.