The potential of the cultural and creative industries to promote sustainable development and create rich employment opportunities is attracting increasing international interest. This fact is confirmed by the fact that recently UNESCO issued a series of recommendations on how to evaluate and summarize statistics on the economic contribution of the cultural industries. But is this the only reason to invest in the arts and culture?
The potential of the cultural and creative industries to promote sustainable development and create rich employment opportunities is attracting increasing international interest. This fact is confirmed by the fact that recently UNESCO issued a series of recommendations on how to evaluate and summarize statistics on the economic contribution of the cultural industries. But is this the only reason to invest in the arts and culture?
Cultural industries can be defined as industries where the main product has some symbolic value, such as the fine arts, film, and crafts, but it can also include jewelry design, publishing, and the fashion industry.
Creative industries, on the other hand, have a broader definition. Their main resource is knowledge, and in addition to cultural goods and services may include, for example, software development and Internet services.
UNESCO has provided guidance on how these industries can be classified. But international agreement in this direction has not yet been reached. And, most likely, it will not be achieved, since in different countries there will be completely different levels of involvement in this issue and attention paid to it. And these are the factors that can influence the determination of information that would be useful to States.
The Times of Culture, the first recently published world map of the cultural and creative industries, provides clear evidence of the social significance of art and culture.
Undoubtedly, culture and creativity are the bonds that bind not only hearts and souls, but entire societies and nations.
This study shows in numbers the global economic and social contribution of this sector. The report analyzes 11 sectors of the cultural and creative industries, namely advertising, architecture, books and periodicals, games and films, music, performing arts, radio, television and visual arts.
"Times of Culture" assesses the importance of cultural and creative industries for economic growth. She estimates that these industries generate $250 billion in annual revenue and employ 29.5 million people worldwide.
This report allows to visually demonstrate the importance of art and culture. It quite convincingly substantiates the need for state support for art and culture, especially in developing countries, where many people extend their begging hand to the state treasury.